Electronic Arts is one of the most prolific names when it comes to video games. Even a 3-year-old knows that catch phrase â€œEA â€“ itâ€™s in the game!â€ Recent developments have the gaming world buzzing as we continue to hear rumors that EA is set to gain a foothold in Korea, which some say is the gaming capital of the world.
Korea is perhaps the â€œmost wiredâ€ country in the world. With their advanced Internet network and wide gaming community, being a major player in this scene will definitely be an advantage that no one can deny. So whatâ€™s cooking?
Early in 2007, John Riccitiello came back (he was the former president and COO of EA) and started running the show again. Since then, there have been serious changes in EA â€“ and I mean serious: restructuring and the dropping and making of new deals is what it was all about.
But it isnâ€™t quite over yet. EA is set to take on a bigger piece of the action as news about a Korean branch came out. The report comes from Chosun, a Korean news outlet, and states that the EA studio will be receiving about $21 million in investment and should be churning out about 3 or 4 online games. The studio will be taking advantage of the numerous talented Koreans in the country as their game developers. Take note, however, that the head of the whole thing will still be old school â€“ Danny Isaac of FIFA Soccer fame. This year is going to be very interesting for EA fans.